CASE 01 / e-commerce company, customer support triage
before
- Every customer request read and sorted manually
- Urgent issues buried under routine questions
- Response quality depending on who picked it up
- Backlogs after every campaign or busy weekend
after
- Digital employee classifies and prioritizes each request
- Draft responses ready for one-click human approval
- Edge cases routed to the right specialist with context
- Peaks absorbed without weekend overtime